This month I want to highlight the YouTube Charities Programme. It’s a wonderful YouTube service offering, that provides all the information that a charitable organization might require, to effectively promote their cause online, and to launch an impactful campaign via YouTube. To qualify for the YouTube Charities Programme your organisation “must be a registered nonprofit or NGO in one of the following countries: Australia, Canada, Czech Republic, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Netherlands, Taiwan, United Kingdom and United States”.
YouTube will provide charities with the following, through their YouTube Charities Programme:
- Access to their YouTube Playbook for Good. This free resource provides your charity with ideas on how to “tell a compelling story and launch an effective campaign on YouTube”.
- Access to their YouTube Charities Google Group . When your charity joins this group you will receive a monthly YouTube newsletter, and also gain access to other Google group members.
- Access to their Members only YouTube features. When your charity joins the YouTube Charities Programme you will receive the following membership benefits:
- You will obtain a donation button that will allow viewers “to contribute to your cause online right from your YouTube videos” (Note: This feature is only available in the US and the UK at this time).
- You will be able to stream “video footage live onto your YouTube channel”. This feature is “great for events, conferences and reporting”.
- You will have call-to-action overlays, which will enable you to place a call-to-action “on your videos, which viewers can click to visit your website, donate or learn more”.
- You will obtain video annotations, which you can use on “your videos to encourage users to subscribe to your channel or click to visit your website”.
- You will also obtain “production access to shoot or edit your videos at YouTube’s creator studio in Los Angeles, Space LA”.