This month I want to highlight the YouTube Charities Programme. It’s a wonderful YouTube service offering, that  provides all the information that a charitable organization might require, to effectively promote their cause online, and to launch an impactful campaign via YouTube. To qualify for the YouTube Charities Programme your organisation “must be a registered nonprofit or NGO in one of the following countries: Australia, Canada, Czech Republic, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Netherlands, Taiwan, United Kingdom and United States”.

YouTube will provide charities with the following, through their  YouTube Charities Programme:

  1. Access to their YouTube Playbook for Good. This free resource provides your charity with ideas on how to “tell a compelling story and launch an effective campaign on YouTube”.
  1. Access to their YouTube Charities Google Group .  When your charity joins this group you will receive a monthly YouTube newsletter, and also gain access to other Google group members.
  1. Access to their Members only YouTube features.  When your charity joins the YouTube Charities Programme you will  receive the following membership benefits:
  • You will obtain a donation button that will allow viewers “to contribute to your cause online right from your YouTube videos” (Note: This feature is only available in the US and the UK at this time).
  • You will be able to stream “video footage live onto your YouTube channel”. This feature is “great for events, conferences and reporting”.
  • You will have call-to-action overlays, which will enable you to place a call-to-action “on your videos, which viewers can click to visit your website, donate or learn more”.
  • You will obtain video annotations, which you can use on “your videos to encourage users to subscribe to your channel or click to visit your website”.
  • You will also obtain “production access to shoot or edit your videos at YouTube’s creator studio in Los Angeles, Space LA”.

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