The Canadian Anti-spam Legislation (CASL) will be effective on July 1, 2014. The intent of this new law is to “deter the most damaging and deceptive forms of spam from occurring in Canada”. The new law will change the way the for-profit and non-profit sectors can fundraise, and market to existing and prospective clients, via commercial electronic messaging. This includes but is not limited to email, Twitter, and Facebook communications.
Understanding the Canadian Anti-Spam Legislation (CASL)
The government has provided the following five links, which outlines the most pertinent information about the new law and how to comply with it:
- Frequently asked questions about the new law and CRTC’s enforcement role
- Guidelines to help businesses develop corporate compliance programs: Information Bulletin CRTC 2014-326
- Guidelines on the use of toggling as a means of obtaining express consent under Canada’s anti-spam legislation: Information Bulletin CRTC 2012-549
- Guidelines on the interpretation of the Electronic Commerce Protection Regulations: Information Bulletin CRTC 2012-548
- Information session on Canada’s Anti-Spam Legislation (view video on how to comply with the CASL).